What’s Next: Launching Indie Rose & Company

Next month, I’m taking a leap I’ve been dreaming about for a long time: I’m launching Indie Rose & Company.

I wanted to create a bookish brand for readers who want their love of stories to show up in their everyday style.

Picture this: apparel and accessories designed for the aesthetic reader—sweatshirts, tees, totes, mugs, and more. Think Princess Diana in the 90s: oversized collegiate crewnecks, biker shorts, crisp white sneakers. Now add a literary twist—witty bookish sayings, subtle nods to your favorite tropes, and pieces that feel just as at home on a cozy bookstore date as they do during a late-night reading marathon.

This idea has been simmering for a while. Last year, I felt an undeniable pull to start writing my own book, and in that process, I discovered something bigger: just how much the bookish community feels like home. The people I’ve met at book fairs, author meet-ups, and online have been nothing short of inspiring. They’ve become my people—the ones who understand the joy of finishing a book at 2 a.m. or the heartbreak of turning the last page of a story you never wanted to end.

And here’s the truth about me: when I get an idea in my head, I have to bring it to life. Indie Rose & Company is that idea—my way of blending the literary world I love with the preppy, nostalgic 90s aesthetic that inspires me. It’s not just merch; it’s an extension of the bookish identity so many of us proudly carry.

BEHIND THE SCENES

I can’t wait to share more details with you soon—sneak peeks, launch dates, and behind-the-scenes looks at how this dream is coming together. Thank you for being here, for supporting me, and for loving stories as much as I do.

Here’s to the next chapter—Indie Rose & Company.